IG

Instagram

Instagram allows a limited number of API posts per professional account in a rolling 24 hours; the documentation says 100 in one place and 50 in another, so Xairo enforces the lower number. A carousel counts as one post.

Instagram’s own developer documentation

Xairo publishes

  • Single images
  • Carousels
  • Reels

Instagram does not allow

  • Stories through this route
  • Posting to a personal profile
  • Editing a published post

Account and connection

Account required
A professional account, either Business or Creator. Personal profiles cannot publish through any API.
Token lifetime
Long-lived tokens last about 60 days and Xairo renews them in the background.
How often you reconnect
Every two months at the outside, and immediately if you go 90 days without using Xairo.
Credit cost
2 for a post, 2 with a link, 3 for video.

Worth knowing

  • Instagram only downloads media from a link, so Xairo hands your file over through short-lived storage and deletes it after publishing. Images are converted to JPEG, the only still format Instagram accepts.
  • The documented daily cap is inconsistent between 50 and 100 posts per account. Xairo enforces the lower number so you never hit a surprise rejection.